Naranga Executives

Tariq Farid
Founder and Chief Executive Officer

An outstanding example and supporter of American entrepreneurialism, Tariq Farid is Founder and Chief Executive Officer of Edible Arrangements International, the pioneer and worldwide leader in high quality, artistically designed fresh fruit arrangements. He is also Founder and CEO of Naranga.

The first Edible Arrangements® franchised location opened in 2001 in Waltham, MA. The company has since grown to more than 1,200 stores worldwide, and Tariq’s personal support for franchisees has been a hallmark of the Edible Arrangements® success story.

The same year Edible Arrangements® opened its first franchise, Tariq founded Netsolace, Inc., a computer software distributor for the franchise industry. A self-taught computer whiz, he designed all the computer systems Edible Arrangements® franchisees use in their day-to-day operations, including order processing, training manuals, production and profitability tracking, and supply chain management.

In 2014, Tariq acquired software provider Emaximation and rebranded the company as Naranga, which provides a wide range of technology solutions that he used at Edible Arrangements to help franchise companies market themselves and manage their operations.

Tariq was named Entrepreneur of the Year by the International Franchise Association (IFA) in 2009. More recently, he was elected to the IFA Board of Directors. Tariq has been designated a Certified Franchise Executive by the Board of Governors of the Institute of Franchise Executives. He was inducted into the Connecticut Immigrant Heritage Hall of Fame in 2015 and the Junior Achievement of Southwest New England’s Business Hall of Fame in April 2016. In June 2016 he was honored with an Outstanding 50 Asian Americans in Business Award.